Tag: streaming service

Asian American consumers lead shifts in streaming, shopping, and sport

According to Nielsen’s new report, Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are becoming a major force reshaping digital commerce, media, and beauty. As of January 2025, streaming captured 53% of Asian Americans’ total TV time—an increase from...

Are you spending over $100 a month on subscriptions? You’re not alone

Streaming and subscription services have become a major monthly expense for many Americans. According to new Bango research, nearly a quarter (23%) of U.S. subscribers spend more than $100 monthly, up to over $1,200 per year on digital services. However,...

Streaming satisfaction holds steady at 72% but churn and subscription fatigue grow

UserTesting’s latest Media & Entertainment Pulse Report highlights evolving consumer behaviours and expectations within the streaming industry. While personalised recommendations continue to satisfy, with 72% overall satisfaction and 75% for male respondents, significant shifts in consumer frustrations and subscription patterns...

Americans spend 110 hours a year deciding what to stream 

A recent survey by UserTesting reveals a surprising and frustrating reality for American streaming service subscribers: the average user spends 110 hours annually—nearly five full days—just deciding what to watch. These findings show a modern dilemma in the streaming era,...

Prime Video launches spoiler-free recaps using AI

Amazon Prime Video has unveiled a feature to enhance the viewing experience without the risk of spoilers. “X-Ray Recaps,” a generative AI tool, offers summaries of episodes, entire seasons, and even some specific scenes, helping viewers refresh their memory or...