Tag: synthetic data

CMOs Still Make Decisions on Gut Feeling, But Synthetic Research Could Change That

Marketing professionals are used to operating on gut, even in a data-heavy world. As their organisation grows, following that instinct can remain natural as they become senior leaders. Changing the need to rely on the old gut, Qualtrics has been...

Qualtrics X4 London Highlights the Power of Synthetic Data

Under sunny skies at a restored part of London’s Tobacco Docks, 1,500 Qualtrics clients, customers, CXM and prospects recently lapped up the insights from experience management experts. Check out the short video to get a feel of the event that...