Tag: third-party cookies

Americans Are Finally Fighting Back Against Creepy Cookies

Americans are becoming far more intentional about their online privacy. According to Usercentrics’ State of Digital Trust 2025 report, 38% of U.S. consumers now click “accept all” cookies less often than they did three years ago, a sign that passive...

Personalisation isn’t working: more than half of consumers see irrelevant ads

Despite the recognised significance of personalisation for marketing efforts, more than half (56%) of consumers have admitted to still seeing ads that aren’t relevant to them. This follows news from this summer that Google had reverted on their plans to...

Only 26% of the content UK customers currently receive from brands is relevant

New research commissioned by Treasure Data reveals that only 26% of the content UK consumers currently receive from brands is relevant, and just 35% say that the content makes them click through.   Of the 2,000 adults surveyed, young people aged 18-34 were most likely...