Tag: tiktok

TikTok (US Version) Could Save Marketing Access to Gen Z

TikTok has been the golden child of social media for the last couple of years, doubling from around 750 million users in 2022 to 1.5 billion in 2024. As a marketer’s dream, especially with the decline of Twitter/X, everything seemed...

AI learns to behave, companies lobby for climate, and TikTok faces EU scrutiny

European companies shift toward pro-climate lobbying According to Influencemap, a growing number of European companies now support strong climate policies. In 2025, 23% of companies lobbied in line with 1.5C °C climate goals, up from just 3% in 2019. Over half...

What’s stopping retailers from capitalising on viral trends?

Ever scrolled through social media and felt that irresistible urge to buy the latest viral product? You’re not alone. A recent report from RELEX Solutions reveals that while 84% of consumers are lured by social media finds, the reality of...

Trust and security concerns are shaping the future of social commerce

New research from AfterShip and Ipsos sheds light on the factors shaping consumer behaviours on social commerce platforms like TikTok Shop and Instagram Shopping. According to AfterShip’s inaugural Shopper Sentiment Report, trust and security remain key issues for many consumers,...

TikTok news consumption surges among young adults

According to a recent Pew Research Center report, there has been a surge in the number of adult Americans getting news from TikTok, with 17% of them now turning to the platform, compared to just 3% in 2020. The respondents come...

Retailers in for a tough holiday shopping season, as consumers are in debt

As consumers already start to prepare for holiday shopping season, new Salesforce research suggests that retailers might be in for a challenge, as 43% of consumers are carrying more debt than they were last year. The Salesforce Shopping Index highlights...