Tag: transparency

Consumers Will Pay More for Brands They Trust, New CX Study Shows

According to a new Press Ganey Forsta survey, customer trust is the new currency of loyalty. Based on feedback from consumers in the US and UK, the report examines how brand trust, data use, and AI adoption are influencing customer...

AI learns to behave, companies lobby for climate, and TikTok faces EU scrutiny

European companies shift toward pro-climate lobbying According to Influencemap, a growing number of European companies now support strong climate policies. In 2025, 23% of companies lobbied in line with 1.5C °C climate goals, up from just 3% in 2019. Over half...

82% of shoppers demand price transparency as hidden fees threaten brand loyalty

New VTEX report reveals that 82% of Americans consider clear pricing and no hidden fees essential to a less stressful and more satisfying shopping experience. The survey, with over 1,000 U.S. adults, highlights how hidden charges and unclear fees erode consumer...