Tag: Trump

TikTok (US Version) Could Save Marketing Access to Gen Z

TikTok has been the golden child of social media for the last couple of years, doubling from around 750 million users in 2022 to 1.5 billion in 2024. As a marketer’s dream, especially with the decline of Twitter/X, everything seemed...

UK business leaders brace for impact of Trump’s tariffs

A recent survey of 562 members of the Institute of Directors (IoD) revealed that more than a third (37%) of UK business leaders expect to feel the effects of President Trump’s trade tariffs. Among those anticipating an impact, most (70%)...

Shutting down mediation, automating models, rejecting Immigrants: a trend of displacement

Trump administration moves to shut down Federal Mediation Agency The Federal Mediation and Conciliation Service (FMCS) has been effectively shut down by Elon Musk’s Department of Government Efficiency (Doge) following a March 14 decree by President Trump. The move, aimed at...

Apple shareholders reject militant investor anti-DEI move

The employee experience battleground over diversity, equality and inclusion (DEI) continues to heat up in America. More businesses face pressure to roll back their initiatives. Some like Facebook have rescinded theirs, with others billing their DEI efforts as “mission accomplished,”...

How will President Trump’s proposed policies impact consumer shopping habits?

As President Trump’s proposed economic changes spark national debate, a new Market Pulse study from InMoment explores how these policies may shape consumer shopping behaviours and pricing expectations. The research, which surveyed over 1,000 U.S. adults and analysed 45,000 social media...