Tag: UGC

Data reveals user-generated content drives over $8 billion in social commerce revenue

User-generated content (UGC) is driving over $8 billion in annual social commerce revenue, according to a new report by Emplifi, with brands experiencing a 63% year-over-year increase in revenue through this strategy. The study analysed UGC shared by B2C brands...

A picture’s worth a thousand purchases: Two-thirds of shoppers prefer real customer photos from brands over professional shots

Over half (51%) of global consumers agree social media influences purchases, and 65% find the availability of previous customer photos on social media and websites essential in their purchase decision Research from Bazaarvoice, the leading provider of product reviews and user-generated content...