Tag: UserTesting

Good CX Will Drive Profits During the 2025 Holiday Season

Retailers are already revving up for the Black Friday, Christmas to New Year’s sales and ever-extending holiday season. Their clever marketing and tempting offers are in place. But will they remember the need for good customer service in the push...

Neurodiversity and the customer/employee experience

In the wake of DEI rollbacks and that crushing feeling the world is recessing at an alarming pace, seeing designers, brands and employers continue to improve the experience for neurodiverse people is a refreshing positive. In many cases, the challenge is...

New survey reveals price hikes won’t break customer loyalty. But there’s a catch

A new global study by UserTesting reveals that brand loyalty does not suffer the consequences of price hikes. On the contrary, customers seem willing to pay more to stay loyal to their favourite brands. The research, which surveyed 4,000 consumers across...

Streaming satisfaction holds steady at 72% but churn and subscription fatigue grow

UserTesting’s latest Media & Entertainment Pulse Report highlights evolving consumer behaviours and expectations within the streaming industry. While personalised recommendations continue to satisfy, with 72% overall satisfaction and 75% for male respondents, significant shifts in consumer frustrations and subscription patterns...

Americans spend 110 hours a year deciding what to stream 

A recent survey by UserTesting reveals a surprising and frustrating reality for American streaming service subscribers: the average user spends 110 hours annually—nearly five full days—just deciding what to watch. These findings show a modern dilemma in the streaming era,...