The Customer Experience at Dubai International Airport is to soar thanks to the launch of a new Time Out publication that will be available to all passengers.
ITP Media Group and Dubai Airports have teamed up to launch Time Out DXB, a new brand that will be available as a digital app and print magazine.
The app will offer content for travellers that will be customised based on their status – transit passengers, tourists, and residents, while the 88-page magazine will be available to pick up from points dotted throughout the airport.
The Time Out brand is known internationally for offering up-to-date info on places to eat, shop, and socialise, as well as details on popular tourist locations. The airport’s facilities for dining and shopping will feature prominently.
Time Out DXB will be available from February.
“We are transforming the airport customer experience, and the development of Time Out DXB is another step towards redefining the way people experience our airport and the city we call home,” said Eugene Barry, Executive Vice President of Dubai Airports commercial group.
“We have some exciting developments and new openings in the airport over the coming year and Time Out DXB will help passengers navigate their way through all we have on offer at DXB, now and in the future.
The media brand Time Out is world-renowned for its ability to celebrate and promote the very best destinations around the globe, so adding DXB alongside the likes of New York, London and Sydney is quite something.”
ITP Media Group CEO Ali Akawi added:
“In laying out his UAE Vision 2021, His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, challenges us to ‘work harder, be more innovative’.
These have been our guiding principles as we sought to develop a media brand that truly showcases a great city and a great airport, using the latest technologies to enrich the user experience.
Time Out DXB is the result, which we believe will also inspire millions of people not just to visit Dubai, but like us, one day call it home.”