A new online start-up classifieds portal launched in the UAE will offer extended customer engagement and support tools.
Alawooz, which is owned by Dubai-based firm Quick Manage, offers its services free of charge across a wide range of buy-and-sell categories from used cars to property and household items. It also has dedicated sections for local events, announcements, services, and activities.
“Our initial focus is to grow our presence in the UAE and later expand to cover the wider Gulf and the Middle East in the second phase,” said Mr Ibrahim Mohammed, General Manager, Alawooz.com.
He said the idea behind alawooz.com is to bridge the trust deficit in the online market place by engaging its users through a variety of quick-response and interactive tools.
“In the short span of time since the soft launch of Alawooz, we have been able to attract thousands of users who have been accessing the portal regularly to buy and sell as well as to scout around for best deals,” he said.
Beyond commerce, Alawooz is also developing itself into an online community destination where users have an opportunity to connect with each other to share information on in-country activities across a range of topics. These include information on dance classes, tuition centers for children, modelling opportunities, or even to promote events by seeking to find an audience from among the Alawooz community.
“We believe that what is needed to make an online community more vibrant is through developing alawooz.com into a user-friendly platform for small businesses and individuals. Creating a portal which allows socializing to the extent of providing an opportunity to foster new friends is also on the Alawooz agenda,” said Ms Renu Dhankhar, the site’s Marketing Manager.