Getting personal without getting weird
On Valentine’s Day this year, Deliveroo launched what it thought was a charming campaign. The company sent handwritten love letters to select customers, posing as a secret admirer, along with a 15% off flowers voucher. Meant to be cheeky and playful, the gesture left many creeped out. Customers started to wonder how Deliveroo knew so … Continue reading Getting personal without getting weird
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