When consumers turn to ChatGPT, Gemini, or Perplexity for answers, where does that information actually come from? A new study by Yext shows it’s usually right from the companies themselves. According to the study of 6.8 million AI citations, the sources referenced in AI-generated responses, Yext found that 86% originate from brand-managed sources such as … Continue reading How Can Brands Stay Visible in the Age of AI Search?