The glam is wearing off for the in-store beauty retail customer experience. A new survey from experience agency ChangeUp reveals that nearly 70% of beauty shoppers feel overwhelmed when browsing brick-and-mortar beauty stores, and that friction is pushing many to skip the store altogether. The report, titled Beyond Transactions: Navigating Beauty Retail’s New Normal, offers … Continue reading Overwhelmed Shoppers Are a CX Red Flag for Beauty Retail