Pay to Stay Behind? Inside Wizz Air’s Unusual Customer Strategy

As the summer travel season heats up and pressure mounts on airlines, Wizz Air, one of Europe’s largest low-cost carriers, is testing a new strategy to manage overbooked flights—by asking passengers to volunteer before they even reach the airport. Passengers booking with Wizz Air are now being prompted with an unusual question: “Are you flexible … Continue reading Pay to Stay Behind? Inside Wizz Air’s Unusual Customer Strategy