Even as economic caution grows among U.S. consumers, discretionary spending remains surprisingly resilient. According to a new report from Optimum Retailing, 72% of Americans made an unplanned in-store discretionary purchase within the past month. This trend persists despite nearly 7 in 10 consumers (69%) planning to either reduce (34%) or maintain (35%) their discretionary spending … Continue reading What’s Fuelling Impulse Buys in 2025? Promotions, Displays & Instant Gratification