According to new data from ESW, six in ten U.S. consumers say they won’t tolerate more than a 10% price increase due to tariffs. This shows the growing sensitivity to rising costs and a shift in how Americans expect retailers to respond. Consumers aren’t just looking for discounts anymore—they want free shipping, loyalty perks, and … Continue reading 6 in 10 Americans Won’t Pay More Than 10% Extra Due to Tariffs