AI ads drive clicks but also drive customers away, study finds

A new study has uncovered a surprising twist in the world of AI-driven advertising: the more consumers click, the more they fear. Researchers from the University of Richmond, working alongside BlueHuki CEO Dr. Heather Pressler, found that while ads flaunting artificial intelligence spark higher engagement rates in terms of more clicks and comments, they also … Continue reading AI ads drive clicks but also drive customers away, study finds