Asian American consumers lead shifts in streaming, shopping, and sport

According to Nielsen’s new report, Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are becoming a major force reshaping digital commerce, media, and beauty. As of January 2025, streaming captured 53% of Asian Americans’ total TV time—an increase from 45% the previous year—with YouTube alone accounting for nearly 20% of that viewing, almost double … Continue reading Asian American consumers lead shifts in streaming, shopping, and sport