What Happens When Personalisation Misses the Mark?

While personalised marketing has long been championed as a way to boost engagement and conversions, new research from Gartner suggests it’s not always a win for customers or brands. According to a recent survey, over half of the respondents (53%) reported that personalisation led to negative experiences. These individuals were 3.2 times more likely to … Continue reading What Happens When Personalisation Misses the Mark?