Interprefy is revolutionising the fan experience at the Bastide Médical UTS Nîmes tournament by introducing real-time French subtitles on stadium screens using Interprefy AI. This technology allows over 8,000 spectators to follow live coaching, mid-match interviews, and post-match player reactions in their native language, bridging communication gaps and deepening engagement.
Johann Brégand, global head, institutions at Interprefy, said, “At the heart of every sporting event is the connection between fans and athletes. Whether it’s a player’s thoughts after a big win or an emotional reflection on a tough match, these moments shape the experience for spectators.
As international sports events attract increasingly diverse audiences, accessibility is becoming a key priority. Player interviews and commentary offer crucial context and excitement, but non-English speakers often lose much of this experience. By integrating AI-powered translation, UTS Nîmes is setting a new benchmark for inclusivity in sports.
“Our collaboration with UTS at this event is about more than just translation; it’s about inclusion. Every fan should feel part of the action, regardless of the language they speak. By introducing real-time translated captions, we’re also making sure that nobody misses out on the emotion, passion and excitement of the tournament,” added Brégand.
With support for over 6,000 language combinations, Interprefy AI is paving the way for a more inclusive, connected, and immersive sporting experience. As AI technology continues to advance, real-time translation is shaping the future of fan engagement worldwide.