UAE Customers Demand ‘SuperService’
Four-in-five UAE consumers expect an immediate response from the organizations and vendors they contact - part of a growing demand for ‘SuperServe’ customer engagement - according to new research.
In the l...
Programmatic Marketing: Beyond the Numbers
With the range of innovative technology at marketeers’ fingertips, now more than ever it’s possible to follow a customer’s online and offline footprint to create truly bespoke communications.
However, the ...
Understanding and Maximising the Power of Customer Experience
Customer Experience Management holds increasing potential for organisations wishing to differentiate themselves, but without a cohesive strategy long-term CX improvement is almost impossible.
Synergy Consu...
Mike Wittenstein: No Size Barrier to CX Success in 2019
Mike Wittenstein is Customer Experience Designer and Strategy Consultant at StoryMiners, one of the world’s first CX Design firms.
A true CX pioneer and one of ...
Get Ready for the Gulf Customer Experience Awards
A new year has dawned and with January comes the countdown to the finals of the Gulf Customer Experience Awards.
The annual event is celebrating its fourth year in 2019, and continues to be the Middle East'...
Pain in the Age of the Customer
A rather clever and interesting experiment, led by Michael Treadway at Vanderbilt University, sheds light on what we, perhaps intuitively always knew.
Humans hate effort
The experiment is an insight as t...
Harnessing Psycholinguistics in Customer Communication
When the first World Expo opened its doors at London’s Crystal Palace in 1851, who would have thought that Dubai would be hosting the 2020 event?
Back in the mid-19th century, Dubai was an embryonic independen...
Don’t Blame the CIO: Why Most Digital Transformations Fail
The recent International Customer Experience Awards in Amsterdam was a reassuring reminder of the quality of thinking emerging in the digital transformation space.
As a judge in the Digital Strategy category,...
New UAE Visa Rules to Help Encourage Growth
A new long-term visa system has been approved in the UAE that aims to boost the country's economy and real estate market.
Foreign investors who have put over 10 million dirhams into the economy c...
CX Stars Align in Amsterdam for the First International Customer Experience Awards
The inaugural International Customer Experience Awards have taken place in Amsterdam, with the UK's Holly Private Hospital taking home the first ever Overall Winner title.
Hundreds attended the event in the ...