Clear Versus Unclear: Managing Customer Interaction During New Product Development

In a complex customer relationship, finding the best way to organize and manage customer interaction is anything but simple, especially when the product is technically complex. However, a deep understanding of customer needs is essential to new-product development processes. Rather...

Implementing a Digital Strategy in Five Fundamental Steps

In our work with clients we see commonly recurring pitfalls that often lead to failure in digital implementation, including: unrealistic expectations of technology; believing a new technology system will fundamentally transform the organizational culture and employees will simply adapt; creating...

Transformational Leadership is the Key to Embracing Digitalization

Arthur D. Little’s Digital Transformation Index reveals that 80% of surveyed companies are lagging behind From logistics and manufacturing to consumer goods and entertainment, every major industry is grappling to respond to the realities of an on-demand, personalized digital economy. Despite...