It’s Time to Rethink Sentiment Analysis

Positive, negative, neutral. Thumbs up, thumbs down. Smiley face, sad face, neutral face. So straightforward – but so meaningless. Most executives want their customer feedback to be analyzed based on sentiment. This makes sense on the surface. After all, it can...

Live Chats – An Overlooked Data Source

Chances are you’re already well versed in why live chat is a cost-effective decision for your business: it’s cheaper, reduces call center traffic, and many customers find it more convenient. But live chat can – and should – be used...