Dr. Anil Pillai is a veteran customer engagement strategy expert.
He is a Director with Terragni Consulting Ltd, a People & Customer engagement strategy organization, and Buyer Brain Ltd, a London Headquartered Neuroscience Insights and Research organization.
Dr Pillai judged at the 2018 International Customer Experience Awards.
A rather clever and interesting experiment, led by Michael Treadway at Vanderbilt University, sheds light on what we, perhaps intuitively always knew.
Humans hate effort
The experiment is an insight as t...