A Practical Guide to Winning Awards

At a Glance Getting a business award or being recognised by a third-party organisation could help attract and retain customers and employees.To win an award, having the facts on your side does not suffice; you must also have the right strategies...

Avoiding Customer Experience Mistakes

Imagine having a conversation with your CX sponsor: “Dear CX sponsor, We defined our customer experience strategy with the help of the best strategy firmWe deployed cutting edge technology to listen, characterise and emphasise our customersWe collaboratively designed and map customer journeysWe...

Traditional Customer Experience (CX) vs Meta Customer Experience (MCX): Are they the same?

The father of Management thinking, Peter Drucker said: “The purpose of business is to create and keep a customer”. No matter if you are in B2B, B2C or government organisation, the goal is to sustain and grow your business by...