What’s the True Value of Happy Customers?

What is it that makes customers happy? And what’s a happy customer worth? 76 percent of UK consumers say having a positive customer experience with a brand is more important than the actual product itself, according to the results of a new...

Retail Brands Still Taking Up to 6.5 Hours to Reply on Social

Study Reveals Sephora and Amazon Are Top Performers When Engaging With Consumers on Social Media Lithium Technologies announced findings from its State of Social Engagement 2016 study of the retail industry, which uncovers the extent that Fortune 1000 retail brands are...

How Powerful is Your Reach? 50 Most Digitally Engaged and Influential Global Brands in 2015

Lithium Reveals 2015 Social Power Ranking As a company with one of the largest digital footprints in the world, Lithium Technologies announced the definitive list of brands that are leveraging social approaches to connect, build trust and drive advocacy with customers,...