Super Apps as a Pathway to Global Growth

Super Apps are quickly gaining traction globally. Combining shopping, banking, messaging, and more into seamless mobile experiences, they are reshaping how consumers live, engage, and transact. Particularly in mobile-first environments. At the same time, global economic shifts, including rising tariffs, geopolitical...

How brands gain loyalty through more interactive apps

How people shop, and their loyalty to stores, has fundamentally changed. Whilst online shopping boomed during the pandemic, since the restrictions were lifted, many have fallen back in love with in-store shopping.  Online only E-commerce players have struggled to grapple with...