Customer Experience

Which social media marketing trends will shape CX in 2023?

2022 saw many changes in social trends and CX. From TikTok taking over, to the Metaverse finally taking off. Social media marketing already looks very different to what it did just a few short years ago. 2023 looks set to have...

Creating the perfect recipe for proactive customer care

We are entering another moment of uncertainty – with cost-of-living and rising interest rates becoming a real concern for individuals. Brands can look at ways of proactively reaching their customers to help anticipate their questions and worries. Before creating new customer...

The fight or flight of airline CX

From strikes and lost luggage to flight cancellations and delays, this year’s travel season saw its fair share of turbulence. This led many passengers to take to social media to express their frustrations. Amid these challenges, social media teams were under...

How will Consumer Duty drive major CX shifts in the retail industry?

The FCA (Financial Conduct Authority) in 2022 published their final rules for the Consumer Duty. This is a set of procedures that companies must have in place to meet the required standard of consumer protection and support. Many companies had to...

The first edition of CXM Review taps into the unknown of a new era of CX

We at the CXM team have always prided ourselves on our values. Connection, knowledge, and bravery. When learning about us on our homepage, we specify – ‘we are here to explore what it means to build businesses with humans at...

Silence of the Customer is louder than Voice of the Customer

Amid the growing dialogues about digital experience, your customer data has the power to make or break your business. But what happens when your customer goes silent on the data? The silence of your customer is a deadly threat to your...

Winners announced for Gulf Sustainability Awards ’22

Dubai, October  – The GSA™ programme concludes another successful year, after bringing together top organisations across the Gulf region to recognise the best sustainability initiatives.  On October 24, the event took place at the Conrad Hotel and Fairmont Hotel, with the judges watching...

Developing a total experience (TX) strategy framework

Total Experience (TX) bridges user, customer, and employee experience disciplines into one transformational experience. This experience unifies every customer touchpoint; aligns the brand across every channel; harmonises business functions; and establishes trust within every possible journey. A TX strategy is...

How to implement data-driven decision making through Supply Chain 4.0

The retail industry has become accustomed to dealing with disruption over the past few years. COVID-19 lockdowns brought about unpredictable challenges, such as overstocked warehouses, port issues and order cancellation due to suppliers shutting down. This has continued into 2022....

The art and science of CX: a conversation with Nate Brown

‘Don’t feel like you have a system locked in. That’s not going to be possible here. Always be curious. Be experimenting. Be learning and in that way you get to design experiences that will be helpful and relevant to your...

The significance of retention and delivery during economic crises

The monthly consumer confidence ratings published by the British Retail Consortium have not made for pretty reading in recent months. Time after time, the announcement has seen retail sales slide. It’s presenting a gloomy picture for an industry still finding...

Upcoming webinar with Webex CPaaS Solutions – looking at conversational messaging for CX

On Wednesday 19th October at 3pm GMT, CXM have the privilege of hosting a free online webinar with Webex CPaaS Solutions . This exciting new learning opportunity will be looking at ‘How conversational messaging is transforming CX’, with speakers David Creasey-Benjamin from Webex...