Customer Experience

Customer timeline planning can be beneficial to strategise your business

It’s important to track your customers’ interactions with your business. A customer timeline runs right from their first point of contact, up to their most recent purchase. This process of customer brand engagement is referred to as a customer timeline.  It...

6 trends that will shape the world of work in 2023

Over the past few years the way we work has transformed. This will continue to be the case in 2023 with more companies adopting a gig model. For many people, the gig economy is a vital source of income, especially now...

How will AI predictions impact sales in 2023?

Despite significant gains, emotion AI has yet to “go mainstream”. At least, not in the same ways we’ve seen from other sales innovations – like social CRM and cloud-based CX. That will change in 2023, as more businesses realise value in the...

The leadership of kindness must be BAU in 2023

Out of the trauma of the last two to three years, a trend has emerged. Organisations are now leaning into kindness and empathy. But we may have been neglecting these as business priorities in the years gone by.  Our increased vulnerability as people, whether in the...

Understanding signals from customers beyond the surveys: interview with Bill Staikos   

Last week, we had the honour of hosting an interview with Bill Staikos, Senior Vice President, Evangelist & Head of Community Engagement at Medallia. He has more than 25 years’ experience driving customer and employee experience excellence, and proven expertise...

How to ease consumer concerns during the Royal Mail strikes in the UK

Retailers looking to maximise sales during the Christmas period are in a sticky situation. This is attributed to the blend of cost-conscious consumers and ongoing industrial action creating a tricky combination. Royal Mail strikes have been the cause of particular concern over...

Introducing CXM’s 10 most read contributors in 2022 

It’s the most wonderful time of the year. A month when we celebrate CXM’s contributors, CX&EX professionals, practitioners, and enthusiasts. But who are they? The contributors of Customer Experience Magazine are deep thinkers, explorers, analysts, narrative curators and the core part...

How to go beyond VoC surveys to truly understand your customers

Customer surveys are deployed by 94% of organisations. However, Gartner found that customer service and support (CSS) leaders believe they bring less value than other methods of voice of the customer (VoC) collection. Many CSS leaders struggle to make actionable decisions with survey data due to low response rates (23%,...

CXMStars™ 2023 is here!

Customer Experience Magazine is delighted to announce that CXMStars™ 2023 is now open for entries! This is the fourth year that we have celebrated the Top 50 CXM Stars from across the globe.  We’re so excited to invite you to submit personal...

How can business software streamline and improve your customer experience?

Ensuring customer satisfaction is a huge business driver, and the experience starts from all touchpoints. Business software can make your job simple by streamlining how you handle customers so you can focus on your core business.  Industry-specific customisation  For instance, if you’re...

The importance of communication in the experience economy

A gifting trend has arisen in the early 21st century: experiences in lieu of physical presents. In “the experience economy,” the new generation of consumers with disposable income focuses on experiences over materials, memories over tangibility. This consumer may still be wooed...

Creating and measuring impact in CX: the four key indicators

CX requires collective and collaborative effort. But unless you understand all the internal and external drivers influencing CX, it will be much harder to create a company culture that places CX at the heart of everything.  Fortunately, everyone nominated in the...