Customer Experience

AI meets digital intelligence: Fullstory’s new suite transforms customer and employee experiences

Fullstory has introduced AI-driven solutions to help businesses extract valuable insights from digital interactions. Companies face growing challenges in understanding user behaviour across increasingly complex digital landscapes. Fullstory’s latest innovations provide the tools to eliminate friction, enhance decision-making, and drive...

Forrester says AI agents and influencers are running B2B buying and companies need to catch up

Forrester is calling time on old-school B2B sales strategies. According to new research unveiled at B2B Summit North America, buyers have moved on, but most B2B organisations haven’t. Today’s decision-makers are younger, rely on AI agents for research, and trust...

Gen Z ditches credit cards as “ick factor” grows

The days of young consumers swiping their credit cards without a second thought may be numbered. A new report from Cash App Afterpay, conducted by Morning Consult, reveals that nearly two-thirds (63%) of Gen Z are turning away from credit...

Ratings and reviews drive purchases among Gen Z

Retailers looking to drive customer success and build a positive customer experience had better keep an eye on their reviews. According to new research from brand presence platform Yext, 98% of Gen Z check ratings before making a purchase. Reviews have...

Further adventures in consulting: The power to influence the world

One of CXM’s recent hit features highlighted the skills and efforts of a CX consultant. Read “The pros and cons of the CX consulting life, from experts” to catch up if you’re considering stepping into a similar role. This month,...

The 3G switch off: When customer experience really matters

After several aborted efforts, UK telcos are switching off their legacy 3G mobile networks, with O2, the last of the major firms starting now. The mobile system, dating back to the early 2000s has finally run out of use, and...

Amazon is forcing Echo users to give up their privacy or lose functionality

Amazon is flipping the switch on a controversial privacy change that will force all Echo users to send their voice recordings to the cloud—whether they like it or not. Starting March 28, the tech giant is killing off the “Do...

Blueshift unveils AI-powered agents to scale marketing personalisation

Blueshift has introduced Customer AI Agents to help marketing teams scale personalization efforts exponentially. These AI-powered agents enable brands to conduct ten times more personalisation experiments by automating decision-making. As the latest addition to Blueshift’s Customer AI Suite—joining Predictive AI,...

Glia’s new AI assistant absorbs the wisdom of top-performing human agents

Glia has debuted the Glia Virtual Assistant (GVA) Learning 360, claiming it’s the first AI solution to learn from the real-world experiences of human agents rather than just documents. This approach aims to drastically cut down AI onboarding time while...

Gen Z is always on, multitasking, and redefining media consumption

Forget TV guides and scheduled programming—Gen Z is rewriting the rules of media engagement, and it’s all about digital-first, all-the-time connectivity. A new study by Toluna, which surveyed 2,000 US Gen Z consumers (ages 16-27), reveals that this generation isn’t...

53% of Americans worry about unexpected expenses in 2025

As the cost of living continues to rise, many Americans are struggling to keep up with unplanned expenses, leading to heightened financial anxiety. The research, conducted by Splitit and PYMNTS reveals over 50% of Americans are worried about affording unexpected expenses...

Fiserv brings the “smartest” point-of-sale system to Australia

Fiserv has introduced Clover, its all-in-one point-of-sale (POS) system, to the Australian market, offering small businesses a smarter way to manage payments, inventory, and customer interactions, all while eliminating the frustration of outdated terminals and clunky software. Already powering 3.5 million...