Digital Experience

Digital customer journey: a comprehensive guide

Over the past two years, the digital customer journey became the backbone of a successful business. Most companies quickly understood the need to embrace digital channels of communication with customers to stay relevant and competitive. At CXM, we have unique access...

Sanas launches world’s first real-time accent translation technology

‘Knowledge of languages is the doorway to wisdom’Roger Bacon It was long argued that language is not just a medium of communication but the structure throughout we come to be. CXM believes language has an important role to play in CX,...

Building a culture of innovation: an insightful conversation with Neetan Chopra

One of the most common reasons for companies to create apps is to increase customer engagement, provide a better experience and ultimately, generate growth. However, it is rare for organizations to develop smartphone solutions to accommodate various employee’s needs. That’s...

RE:SOLVE Summit tackles the topic of digital-first CX

Have you heard about the biggest summit about digital-first CX? Do you want to know how world-class leaders delight customers and grow their businesses? In this article, we summarize all about RE:SOLVE, a summit organized by a leading Indian cloud-based SaaS...

How technology helps us reimagine the travel booking experience

In the first ten months of 2020, the Covid-19 pandemic cost the tourism industry $935 billion in revenue worldwide. Despite having no control over the global crisis, travel operators are forced to think creatively about the field they can impact and...

Live chat security and privacy: How to ensure both for supreme CX

There’s no question that companies need to be able to quickly answer customer support requests. One study from HubSpot showed that 90% of customers rated an immediate response (where “immediate” is defined as less than ten minutes) as important or...

Metaverse: the new CX universe

We all know a company’s brand is about so much more than what is on the website. In reality, it’s about how customers experience the company within every interaction, both online and offline. While most of us are thinking of...

Digital Experience Awards 2021: winners announced

This month we had an opportunity to attend the International Digital Experience Awards (DXA), a trendy and inspiring event hosted by the Awards International team. DXA gathered organisations, teams, and individuals with the best digital practices in the world. They...

Ways to improve data security and build customer trust

Today, AI solutions are at the centre of most business strategies. Artificial Intelligence is there to marvellously synthesise data and deliver personalized experiences at every touchpoint. It also manages to improve customer satisfaction, reduce costs, and achieve greater operational efficiency....

Top reasons why most digital transformations fail

According to a report by McKinsey, companies’ digital transformation and customer interactions have advanced in response to the pandemic by as much as three to four years. Customer experience (CX) leaders have had to keep a real-time pulse on customer...

Marketers, get creative! New ways of measuring ad effectiveness

“Data-driven insights” quickly emerged as one of the recent top marketing buzz terms. The question is – do we really know what it means, and how are those insights being used in practice? With the ongoing challenges of data privacy...

Cybersecurity and remote working: act now to protect your business

The risk of data security threats and cybercrime has increased significantly during COVID-19 as cybercriminals exploit weaknesses in remote work set-ups. While working from home gives our employees safety, convenience, and flexibility, it also increases chances for online treats. The...