Today’s pick

Friendly Fraud: The Fastest-Growing CX Problem in Digital Commerce

It might be tempting to dismiss the phrase as a paradox: “fraud” that’s “friendly”? Yet for merchants, it is anything but benign. Friendly fraud (sometimes tagged as “chargeback fraud” or first-party misuse) refers to situations where a customer makes a...

Zoom Talks Scaling the AI Customer Experience as Companion 3.0 Takes Off

Zoom is one of the last big tech companies declaring earnings before the Thanksgiving break, but not much is stopping the company’s growth as it moves more enterprise customers to AI-powered support. Based on modest but positive third quarter total...

Contact Centre Expo Roundup: Blending AI and People Skills

After a hectic couple of days, Contact Centre Expo from London’s ExCel Arena has come to a end. From running around the floor, a welcome feeling given the freezing weather outside, bagging key vendor interviews, and gathering insights and trends...

CXM Gets the Latest Views From Contact Centre Expo on Industry Trends and Ambitions

Contact Centre Expo is drawing to a close at London’s Excel Arena, but CXM was roving the show floor to capture the chat, insight and gossip from the key vendors, analysts and the movers and shakers of the call centre...

The AI Bubble and What It Could Mean For the Customer Experience Market

The rush to build and deliver AI from tech giants, OS providers, customer experience vendors and the endless me-too players is a natural cause for business concern. But is it creating a tech-threatening bubble? The huge amounts of electrical energy,...

Celebrating the Glitz and Glamour From the International Customer Experience Awards 2025

Starting at a tangent, depending on who you believe, businesses with a strong sense of customer belonging enjoy a five-to-six times revenue growth rate compared to others. Purely coincidentally; the impossibly, effortlessly, glamourous Italian couple leaving the Park Plaza London...

The Case for Human Judgment in AI-Powered Customer Experience

Customer service leaders have spent years chasing automation as the answer to scale and cost pressures. Despite rapid advances in AI, the customer experience data tells a different story, one that shows where technology stops and human judgment must step...

The Judges’ View from the International Customer Experience 2025 Awards

This week, a global stampede of businesses, all leading exponents of customer experience, will descend on London. Destination, the award ceremony of the International Customer Experience 2025 Awards. The judging took place last week, with over 300 judges presiding over...

Airbnb’s AI Speeds Customer Service, Boosts Profits, Plans for Real World Impact

Airbnb announced revenue up 10% for its latest quarter, driven by 133.6 million nights and seats booked, up 9% from a year ago. Within the app and company’s system, AI is playing a larger role in boosting those numbers, and...

Increasing Restaurant Spend Per Head in a Tough Economy: Changing Mindset and Strategy

Achieving resilience through a difficult economy and growing out of it on the other side is not an easy feat. Sure, some restaurants and pubs strike it lucky. They seem to have that holy-grail location and solid customer base; a...

Top 5 Insights from New Metrics at EXP KSA

In October, CXM attended the New Metrics CX event in Saudi Arabia. Here are some of the key learnings Saudi Arabia is a region that has moved from talking about customer experience to now delivering it at scale. That evolution was...

Is Overcommunication the New CX Crisis?

The constant ping of offers, updates, and “urgent” alerts may be doing brands more harm than good. Every brand wants a piece of your attention, but most people have already tuned out. According to CSG’s 2026 State of the Customer Experience...