Today’s pick

The CX Revolution Starts Inside the Company

Customer experience gets the spotlight, but what about the people delivering it? A standout trend in this year’s Gulf Customer Experience Awards is the growing number of companies rethinking how they engage and support their employees. In a region where traditional...

Digital Grocery Loyalty Isn’t Keeping Up with Its 71% Adoption Rate

Online grocery shopping is now firmly part of American consumer behaviour: 71% of shoppers have done it, and half do it at least once a month. But a new survey from composable commerce provider VTEX shows that loyalty hasn’t caught...

Freshworks Accelerates McLaren F1 Team as Official Partner

Leading the F1 Drivers and Constructors World Championships, McLaren sits at the top of the “pinnacle of motorsport.” And whether you like the sport or not, its marketing power attracts some of the biggest tech and business names on the...

Is Your Loyalty Program Built for Today’s Consumer?

Loyalty isn’t what it used to be, and consumers are making that clear. According to new research from Kobie, brands are facing a pivotal moment. As economic pressures rise, cultural divides deepen, and new technologies reshape expectations, shoppers across the...

Stats Are In: HR Loves AI, But Training Isn’t Keeping Up

Artificial intelligence has officially made its mark on human resources, with a striking 82% of HR professionals now incorporating AI tools into their daily work. But while the tech has become a staple in tasks like analysing employee feedback (46%),...

Dubai Airports’ Greet and Go Service Speeds Visitor Arrivals

Hanging around airports looking for your name on a sign, waiting for the Uber to turn up or finding your tour group remains one of travel’s more annoying aspects. To address the problem. Dubai Airports has launched DXB Greet &...

How Gulf Brands Are Using AI to Cut Costs and Boost CX—All at Once

Artificial intelligence is already at work inside some of the most customer-focused brands in the Gulf. It’s not only taking on back-office tasks but on the frontlines as well: talking to customers, analysing what they say, and even predicting what...

How to Create A Compelling Brand Identity

The energy industry is a great example of a highly competitive and homogenous marketplace. There is often minimal differentiation between the products and services offered by suppliers in terms of quality and features. Because of this, it is important to...

“Revenge Quitting” Goes Mainstream, Says New Survey

A rising wave of workplace exits is turning heads, and it’s not the quiet quitting trend we’ve heard so much about. According to new research from Reed.co.uk, 15% of workers have “revenge quit,” resigning suddenly, without notice, often as a...

Prime Day Turns Risky as AI Scams Flood the Internet

As Prime Day 2025 approaches, a new report from McAfee is sounding the alarm on the growing wave of artificial intelligence-driven scams targeting eager online shoppers. According to McAfee’s Global Prime Day Scams Study, cybercriminals have launched over 36,000 fake...

USCXA Winner CVS Health Talks Neuroscience and the Power of Awards

It is both a pleasure and a delight to talk to our USCXA winners and the stories behind their achievements. As one of America’s largest health providers, CVS Health delivered an immense customer experience transformation leading to the Gold Award...

Your Customers Want Personalisation. Why Don’t You?

Despite overwhelming evidence that personalisation drives stronger results, many businesses are still relying on outdated, blanket-style discounts. New research from Harvard Business Review, in collaboration with Talon.One, shows that only 56% of companies currently offer personalised promotions or discounts. That means...