March 05, 2026
AgentPass Becomes Paz.ai, Betting on the Agentic Commerce Wave
When a company changes its name, it is making a statement about where it believes the market is heading. AgentPass has done exactly that, rebranding as Paz.ai to focus squarely on agentic commerce. It is a bold move. The question is whether it is forward-thinking or simply getting swept up in a temporary technological trend.
Dor Shany, CEO of Paz.ai, explains where the initial idea for creating Paz.ai came from: “We started Paz.ai in 2025 to solve a problem that didn’t exist two years ago. Retailers are invisible to AI shopping agents.” From this seed, however, has quickly grown a complete change of direction. AgentPass was a general enterprise security platform for AI, whereas Paz.ai is positioned as infrastructure for agentic commerce, connecting retail product catalogues to AI shopping agents like ChatGPT, Google AI Mode, and Perplexity.
In practical terms, Paz.ai ingests existing product feeds from platforms like Shopify and Salesforce Commerce Cloud, then translates them into formats that AI agents can read and act on. The platform covers three areas: getting products surfaced in agent responses, structuring product data for how agents reason, and enabling purchases to be completed within the conversation itself, without the customer ever leaving the chat.
Agentic Commerce is Taking Off
The QuantumBlack AI report by McKinsey defines agentic commerce as “shopping powered by intelligent AI agents” that can anticipate what a customer needs, tailor results to them, and handle the purchasing process on their behalf. It represents a significant shift in how consumers interact with retail. In fact, McKinsey compares it to the e-commerce revolution, only taking place much faster.
The numbers in Paz.ai’s rebrand announcement suggest this is not a niche trend. An estimated 50 million shopping queries now occur daily on ChatGPT alone, and major retailers including Walmart and Etsy have begun reporting meaningful referral traffic from AI agents.
We are already seeing real-world examples: Walmart has partnered with Google to integrate Gemini AI into its shopping experience, Google Cloud and Nexi Group are developing autonomous shopping across Europe, and travel group Selectour has launched a conversational agentic commerce tool that guides customers all the way through to purchase. Even Tesco has invested in an AI partnership to improve customer experience in store and online.
Consumer appetite is also there. Research shows that 64% of shoppers want retailers to use AI to improve their experience, with the most cited benefits being saving time, easier product discovery, and better prices. The demand is practical rather than novelty-driven, which suggests it has staying power.
Trust Issues
Enthusiasm alone does not guarantee consistent adoption going forwards, however. Akeneo’s 2025-2026 commerce outlook found that only 27% of shoppers who have used an AI checkout experience intend to use one again. The sticking point is trust. Consumers want to understand how these tools work before handing over their purchasing decisions, and the research points to transparency and clear communication as the key to closing that gap.
This is a significant caveat for any business building in this space. The technology may be ready, but customer confidence is not yet keeping pace. Retailers that treat agentic commerce as a pure technology play, without putting customer experience at the centre, risk building something their shoppers simply will not use.
Is Agentic Commerce a Safe Bet?
The case for Paz.ai’s rebrand is clear. Agentic commerce is growing fast, major retailers are already investing, and consumers say they want more efficient shopping experiences. Being early to build the infrastructure layer makes sense from this perspective.
There are risks attached to this pivot, however. Repeat usage rates are low, trust remains fragile, and the long-term shape of agentic commerce is still being defined. Ultimately, it will be the customer who decides whether this technology earns a permanent place in their shopping habits.
For better or worse, the verdict in that regard is still out. What it does mean is that there is still time for companies like Paz.ai to ensure that they are keeping customer experience, including trust, at the centre of what they do.
