January 27, 2026
Custom Connect Expands Its European BPO Footprint to Hungary and Croatia
Hot on the heels of Gartner’s AI costing more than outsourcing prediction, Custom Connect is proving there’s room for growth. Expanding its Business Process Outsourcing (BPO) contact centre operations with new operational locations in Hungary and Croatia.
This expands on the company’s services in the Netherlands, Suriname, and South Africa, supporting businesses looking for optimal time zone coverage, multilingual benefits and other advantages.
In addition, the company is strengthening its European presence through a strategic partnership in Poland.
These developments underline Custom Connect’s ambition to support clients with scalable, high-quality, and cost-efficient BPO services across Europe and beyond.
That’s in line with CXM’s recent discussions on “BPO Customer Service Solutions: How Outsourcing Is Rewiring Modern CX”
Growth Focused on Quality, Compliance and Flexibility
Custom Connect currently supports organisations from its delivery centres in the Netherlands, Suriname, and South Africa, providing high-quality Customer Support and Back Office services.
The addition of Hungary and Croatia represents a significant expansion of EU-based delivery and aligns with a strategy to build a balanced, multi-country operating model. The strategic partnership in Poland further boosts flexibility and scalability within Europe.
Custom Connect operates in line with the COPC methodology, ensuring a strong structural focus on performance, quality, and customer satisfaction.
In addition, Custom Connect is on track to complete its official GDPR certification in Q3 2026, strengthening its compliance framework across Europe.
Why Hungary and Croatia?
Hungary and Croatia have emerged as highly attractive BPO locations within the European Union, particularly for customer support and service-oriented operations. Both countries offer:
- A highly educated and service-oriented workforce
- Broad availability of multilingual professionals
- A cost-efficient operating structure within the EU
- Strong cultural alignment with Western European markets
- Full compliance with EU data protection and privacy regulations
With a footprint spanning five countries and an additional strategic partnership in Poland, Custom Connect positions itself as a future-focused international BPO partner, with operational excellence, compliance, sustainability, and multilingual delivery are central to its service model.
As AI continues to peak and trough in alarming cycles for businesses, the relative of calm of outsourcing and BPO might look more tempting as the cost of intelligence continues to rise.
