April 22, 2026
CX Vision 2035 – THE Event to Cater for the Next Decade of CX
The CX event landscape has become me-too, stagnant, and often fails to arm CX professionals with the right tools and know-how to manage the future of customer behaviour and engagement. CX Vision 2035 launches this November at Wembley Stadium with a clear goal: to map a clear pathway for the customer experience industry for the next 10 years.
For the last decade, we have seen a market focused on what is happening in CX today, perhaps even tomorrow. But what about the next 10 years?
CX Vision 2035 has been designed to guide CX leaders through the next phase of CX evolution, open their eyes to what is coming and help them proactively plan for the future.
Who is CX Vision For?
CX Vision 2035 is built for senior leaders and practitioners responsible for shaping customer experience inside their organisations — those working across CX strategy, service transformation, digital and AI-enabled experience design, and global customer operations.
CXV is deliberately designed as a high-density peer environment. With 2,000 senior professionals in one place, the value isn’t only in the sessions — it’s in the conversations between them. Comparing strategies, benchmarking approaches, and finding the organisations working through the same challenges you are.
Our goal is to ensure you leave with actionable insights and become part of a community moulding the next decade in CX. Join now to secure your place and become part of the conversation that will define the next phase of customer experience.
When, Where, How?
Taking place at Wembley Stadium in London on the 5th November 2026, the event brings together 2,000 global CX leaders, technology innovators and strategists for one focused day built around a single question: what does customer experience look like in 2035, and what do organisations need to do — starting now — to be ready for it?
CX Vision 2025 is aligned with the International Customer Experience Awards, which has attracted businesses from all over the world for the last eight years. This year, the combination of the ICXAs and CX Vision 2035 will produce one of the most engaging international events in the CX calendar.
To register interest for the event, sign up here
The Next 1-3 Years are Crucial for CX
Most CX events are built around what’s working today. What are the current benchmarks to measure against, and who has an interesting case study or an innovative technology demonstration? These all have genuine value, and CX Vision 2035 includes them all, but we will look beyond these traditional features found elsewhere.
CXV is designed around a different premise: that the decisions CX leaders make in the next one to three years will determine how their organisations compete across the entire decade ahead. That framing changes what’s worth discussing.
Rather than optimising for the current model, the agenda is structured around the structural shifts already in motion — and the leadership, organisational, and technological questions they raise.
Six themes run across the day, each chosen because it represents a force that will fundamentally reshape experience over time.
The Six Themes
The Future Customer explores how evolving behaviour, expectations, and the rise of self-governing AI agents are changing experience design.
The Intelligence Layer covers what AI, automation, and quantum info processing mean for CX, from current practical impact to future implications for decision-making as well as personalisation.
Experience Without Channels examines the shift from structured journeys and channels to smooth, always-on, context-aware experiences—and the practical changes required to support them.
Beyond the Screen looks at how robotics and automation bring CX into the physical world, expanding experiences beyond digital channels.
Global CX, Local Reality highlights where innovative CX is happening globally and what can be learned from markets not limited by legacy systems.
Building the CX Organisation of 2035 answers the question that underlies everything else: how must leadership, operating models, skills and governance evolve when AI becomes a genuine collaborator — and in some cases, the decision-maker? The session is less about predicting the org chart and more about the decisions that need to be made now to build an organisation capable of leading CX through the next decade.
The Expo: Strategy Meets Execution
Alongside the conference programme, the CX Vision 2035 brings together technology vendors and innovators demonstrating the platforms, tools and services already changing how organisations deliver experience — from AI-powered insight and customer data platforms to contact centre innovation and emerging CX technologies.
The expo gives attendees the opportunity to move between strategic thinking in the conference rooms and live demonstrations of the technology, making that thinking actionable. For CX leaders evaluating their next investments, it’s a rare opportunity to see both sides of the decision in one place.
Wembley Stadium
CXV will take place at Wembley Stadium — one of the world’s most recognisable venues, with direct transport links into central London and across the UK. Purpose-built conference and hospitality spaces create an environment designed for intensive learning, senior-level discussion and the kind of connections that tend to outlast the day itself.It’s a setting that reflects the event’s ambition: a genuinely global gathering focused on the future.
