Tag: analytics

The digital experience challenge: rising costs and declining conversions 

According to the latest 2025 Digital Experience Benchmarks report from Contentsquare, businesses are investing more in attracting visitors yet struggle to turn that traffic into revenue. Analysing over 90 billion user sessions across 6,000 websites, the study found that brands...

Over 70% of CX leaders see genAI as the future

Recent research by TELUS Digital Experience (TELUS Digital) reveals that enterprise leaders are entering a pivotal stage in their genAI strategies. Many acknowledge the technology’s potential but face challenges in its adoption.The findings highlight both optimism and gaps in GenAI...

AI and personalisation are the key to combating marketing fatigue

A recent Optimove report highlights the dual nature of email marketing as both the most preferred and most overused channel. While 59% of consumers prefer receiving marketing messages via email, far surpassing social media’s 18%, there’s a growing concern about...

Appreciation levels among UK employees lag behind US and Australia

A recent survey conducted by Reward Gateway Edenred reveals that the UK lags behind the US and Australia in employee appreciation. The UK scored 61.8 on the company’s Appreciation Index, compared to 66.3 for the US and 66.8 for Australia.The...

Brands must adapt to top social media trends to thrive in 2025 

According to the 2025 Sprout Social Index Edition XX, social media has emerged as the leading source for staying updated on trends and cultural moments, surpassing TV, family, friends, and other digital channels. This shift allows brands to engage directly...

AI investments in retail set to skyrocket as companies embrace innovation

A new IBM survey highlights a dramatic pivot among retail and consumer product executives toward AI. According to the report, companies aim to increase their AI spending by 52% in areas beyond traditional IT operations over the next year.By 2025,...

Lies on the resume: how job seekers bend the truth to land jobs

According to new research from StandOut Resume, two in five Australians (42.4%) admit to lying during a job application or interview, with nearly 20% confessing to doing so more than once. For those willing to bend the truth, the rewards...

Employees are struggling to keep up with workplace challenges

According to a Skillsoft survey, over 8 in 10 employees feel unprepared to tackle workplace challenges in 2025. The findings show that burnout, exhaustion, and overwhelming workloads plagued employees throughout 2024, leaving them ill-equipped for the future.The survey also found...

Call tracking and analytics firm CallRail expands attribution tools to track AI search engine leads

AI-powered lead intelligence firm CallRail has announced a tool to track and attribute traffic from AI-driven search engines, offering marketers new insights into lead generation and capturing traffic from platforms like ChatGPT/SearchGPT, Perplexity, and Gemini.The rise of AI-powered search engines...

Christmas bonuses fall flat as workers prioritise long-term benefits

According to research by Zest, as many as 60% of employees aren’t expecting a Christmas bonus this year, with just 8% hopeful for a higher payout. Adding to the uncertainty, 44% of workers don’t foresee a pay rise in 2024,...