February 19, 2026
CrowdStrike and Qualtrics Join Forces to Lock Down Customer and Employee Experience Data
When companies collect feedback from customers and employees, they gather some of their most sensitive information: opinions, behaviours, preferences, and pain points.
To ensure that data stays protected, CrowdStrike and Qualtrics have announced a new integration designed to bring enterprise-grade security directly into experience management programmes, protecting the data that powers customer relationships.
The partnership connects CrowdStrike’s Falcon Shield with the Qualtrics XM Platform, which result is continuous, real-time monitoring of user activity, permissions, configurations, and data access within Qualtrics environments. Security teams can now detect unusual behaviour, flag potential misconfigurations, identify bot activity, and automatically enforce policies.
AI and Data Anxiety
As AI adoption accelerates across industries, so does anxiety about how data is used. According to figures shared by both companies, data misuse is now the number one AI concern among consumers, cited by 53% of respondents in recent research. At the same time, organisations that can prove they handle data responsibly see a meaningful payoff: up to a 10-point increase in customer comfort with personalisation.
Experience management platforms like Qualtrics sit at the centre of this challenge, because they hold vast amounts of information gathered from surveys, feedback tools, and listening programmes, data that, if mishandled or breached, could severely damage the trust organisations have worked hard to build.
Daniel Bernard, Chief Business Officer at CrowdStrike, put it plainly: “Every company competes on experience, and experience is built on trust.” The integration, he added, helps customers secure their most valuable data and maintain the integrity of every interaction.
What the Integration Does
In practical terms, Falcon Shield extends its SaaS security capabilities into the Qualtrics platform, covering four key areas. First, real-time visibility enables security teams to get continuous monitoring of what users and agents are doing, what permissions are active, and how systems are configured. Second, the system detects misconfigurations and anomalous access patterns without requiring manual review. Third, Qualtrics is folded into CrowdStrike’s consolidated view of risk across an organisation’s software environment. Finally, the integration is delivered through Falcon Shield’s APIs, meaning it can be rolled out without major implementation headaches.
Security has traditionally been seen as the concern of IT and compliance teams. As experience programmes grow in sophistication and scale, and as AI tools begin to play a larger role in analysing and acting on experience data, the stakes around data protection have risen sharply.
Research shows that SOC 2 compliance, for example, is already being recognised as a trust signal that directly influences customer relationships. Organisations that invest in security frameworks are actively building the kind of credibility that keeps customers coming back.
Threats to experience data are also evolving in unexpected ways, through fake voice and video content. Deepfake technology is actively targeting contact centres, with fraudsters using AI-generated voices and video to bypass traditional security measures. The move toward AI-powered, automated defences is increasingly seen as the only viable response to these threats.
