Customer Experience

How to Increase Customer Loyalty Without Just Dishing Out More Rewards

Figuring out how to increase customer loyalty used to be pretty simple. As long as you gave people a good product, treated them well, and showed your appreciation every once in a while, they’d usually stick around, at least until...

Quantum Computing and Personalisation: The Quantum Era is About to Change Personalisation Forever

Most companies have already made “hyper-personalisation” a priority for 2026, and really, they’ve already got a lot of the stuff they need to make it work: AI for data analytics and scale, automation, and even journey orchestration platforms. What they...

Zoom’s Virtual Agent Is Now the One Making the Call

Zoom’s Virtual Agent is no longer just answering calls. As of Q1 FY2027, the company’s AI-powered ZVA is being deployed to proactively contact customersm a capability illustrated by a new win with marketing and BPO company Rensa, which is using...

The Best Experience Management Platforms: Are You Ready to Compete in the Experience Economy?

Experience management ranks among the hardest problems in business, and the difficulty has nothing to do with whether companies take it seriously. Most do and the evidence linking experience to growth is extensive and well-rehearsed. The real problem is that...

40% of AI Service Interactions Now Complete Without a Human. What Does That Mean for the Other 60%?

When an AI agent resolves a customer’s issue without any human involvement, it counts as a win. However, as those wins accumulate, a hidden problem is taking shape on the other side of the interaction log. Salesforce’s latest State of Service...

Predictive Loyalty Programmes: Where Customer Loyalty Is Heading Next

People still say they like loyalty programmes. Around 85% say they influence whether they stick with a brand, and 57% say they help them feel more connected. At the same time, a lot of these programmes feel like they’re running...

8×8 Usage Revenue Hits Record High While AI Volumes Surge and Per-Seat Era Fades

8×8 has closed its fiscal year with four consecutive quarters of revenue growth, and Q4 FY2026 reveals AI is handling interactions that used to require human agents, while the pricing models built around those agents are changing with it. The headline...

Quantum AI in CX: The Next Leap in Customer Experience Is Closer Than You Think

Every time you think you’ve just about gotten to grips with the next big thing in customer experience, something new comes along. In the last couple of years, we jumped from generative AI to agentic AI; now it seems like...

The Chatbot Era Is Over: Zendesk Launches an Autonomous Service Workforce

At its annual Relate conference, Zendesk has replaced its deflection-focused bot model with a new approach built around specialised AI agents that are accountable for outcomes. The company’s new vision, branded the Autonomous Service Workforce, puts a unified Resolution Platform at...

UK Consumers Are Screening Out Legitimate Businesses Because They Can No Longer Tell What Is Real

Contact centres have spent years optimising dial rates, agent scripts, and channel strategies. But a growing body of evidence suggests the most consequential decision in outbound contact now happens before any of that comes into play. It is whether the...

8×8 Taps OpenAI’s Latest Voice AI Model to Make Agents More Reliable

8×8 has added support for OpenAI’s GPT Realtime 2 inside 8×8 AI Studio, giving businesses running live voice agents a more dependable engine for real-time customer conversations. The update is available now to customers in 8×8 AI Studio’s early availability programme,...

Qualtrics Acquires Press Ganey Forsta for $6.75 Billion

Qualtrics has completed its $6.75 billion acquisition of Press Ganey Forsta, the healthcare experience measurement company used by more than 41,000 healthcare facilities, including the majority of U.S. hospitals. The deal, which was first announced in October 2025, is the...