Digital Experience

Google and Klaviyo Partner to Turn Search Queries into Real-Time Customer Conversations via RCS

Google and Klaviyo have announced a strategic partnership that lets consumers chat directly with a brand from a Google Search result, without visiting a website or downloading an app. The deal brings together Google’s search and advertising reach with Klaviyo’s customer...

Salesforce Acquires Cimulate to Advance AI-Powered Product Discovery in Retail Commerce

Salesforce has signed a definitive agreement to acquire Cimulate, an emerging technology company specialising in AI-powered product discovery and agentic commerce. The acquisition advances Salesforce’s push to replace keyword-based search with intent-driven product discovery in retail. Upon completion of the deal,...

How to Capitalise on the 350 Percent Growth Decade Forecast for DXPs

The global digital experience platform market is entering a decisive growth phase. New market data points to a dramatic expansion over the next decade, but scale alone will not determine who benefits. As DXPs evolve from content platforms into orchestrated...

Is Human-Centric AI Just Marketing Spin?

A recent report by Precedence Research claims “human-centric AI automation is reshaping how industries approach workforce productivity”, with organisations investing heavily in systems that “allow AI to support human roles rather than replace them entirely”. It frames human-centric AI as...

RCS, AI, and the End of Boring Business Messages

Business messaging was once short, functional, and easy to ignore. In 2026, that approach is starting to fail. New research from Bandwidth points to the biggest messaging shift in a decade, powered by richer channels, AI-driven conversations, and rising expectations...

AI Receptionist Features Available for Over 6 Million SMBs With IONOS

Most small businesses are yet to see a benefit from AI, lacking the internal knowledge to build a product or the SaaS service tiers that offer AI features. Changing the game, AI platform Newo.ai, is partnering with solutions provider IONOS...

PC, Auto and Cloud Technologies Changing Lanes Fast At CES, As Digital Experiences Evolve

Many worker and consumer digital experiences are still rooted in the laptop or smart device that users or businesses upgrade every few years. With smart glasses, a heavy push into AI-automotive tech, and smart communities, things could be due to...

Marketing, Sales, and Service: How Alignment Powers Customer Journey Orchestration

The era of separate teams chasing their own dashboards is over. Today, customers expect continuity. They want to be known, not reintroduced at every touchpoint, which puts marketing, sales, and service on a single, shared line of sight.  When those functions...

Digital Burnout Is Becoming a Daily Experience for Always-On Customers

Digital burnout describes the mental fatigue that builds up when people are constantly connected, interrupted, and expected to respond online. It shows up as trouble staying focused, irritation with digital tools, and a growing urge to ignore messages altogether. What...

Google’s AI Is Phoning Businesses for Pricing and Many Aren’t Answering, Survey Reveals

Google’s AI is picking up the phone and calling local businesses to ask for pricing, and a new study shows many businesses are failing to respond. Introduced in July 2025, Google’s AI option in Search can check pricing at the US...

Over 8,000 Breaches Show Cybersecurity Struggling to Contain AI Risk

More than 8,000 global data breaches in the first half of 2025, exposing an estimated 345 million records, are not only a security headline but a customer experience warning signal. Experian’s newly released 2026 Data Breach Industry Forecast reveals that...

Accessibility Is the Biggest Conversion Problem Costing Europe Millions

Europe’s online retail sector has a conversion problem few brands want to talk about. The real issue sits much earlier in the website journey: most e-commerce sites still can’t be used properly by the people who rely on assistive technologies. That...