February 27, 2026
Google and Klaviyo Partner to Turn Search Queries into Real-Time Customer Conversations via RCS
Google and Klaviyo have announced a strategic partnership that lets consumers chat directly with a brand from a Google Search result, without visiting a website or downloading an app.
The deal brings together Google’s search and advertising reach with Klaviyo’s customer data platform, which handles 3.4 billion interactions a day across more than 8 billion profiles. The goal is to help brands stop relying on pre-built campaign sequences and start responding to what customers are actually doing right now.
From Search to Conversation in One Step
The headline feature of the partnership is a new entry point that lets consumers start a conversation with an AI-powered brand agent directly from a Google Search result. So if someone searches for a product, they can immediately open a two-way chat with that brand through RCS, without visiting a website or downloading an app. Klaviyo is among the first platforms globally to offer this, currently in a limited pilot with select customers.
RCS, essentially a modern replacement for SMS, allows brands to send messages that include product carousels, images, and interactive buttons inside the customer’s default messaging app. It’s a channel that’s been gaining serious ground, as its usage jumped 277% year-on-year during Black Friday 2025, outpacing every other messaging channel by a wide margin.
Jen-Ai Notman, VP of Marketing at POPFLEX, one of the brands already using RCS through Klaviyo, said: “Messaging isn’t just a re-engagement tool anymore. It’s becoming a true storefront.”
The Integrations Already Live
Beyond RCS, several other integrations between the two companies are already available. Brands can use Klaviyo’s customer data to sharpen their Google Ads targeting. A BigQuery integration lets larger organisations pull Klaviyo data into Google’s data warehouse for centralised analysis. Furthermore, there’s a connection with Nano Banana that lets marketers use Klaviyo’s AI image editor to build richer campaign content.
Stephen Brough, Google’s Global GTM Head for RCS, said the company sees Klaviyo as “a key marketing player in this new era of agentic commerce,” and that the partnership will help bring real-time customer data to every touchpoint, from paid ads to AI-driven conversations.
The Data Is There
Most brands aren’t short on customer data but on the ability to use it quickly enough to matter. According to research, only 3% of brands can currently act on behavioural data in real time to anticipate what a customer needs next. The rest are working with a delay that costs them relevance.
What Klaviyo and Google are building toward is a setup where a customer’s behaviour, in the form of a search, a click, a purchase, feeds directly into what happens next across every channel, with each interaction updating a single customer profile. The aim is that the experience feels joined up, whether it starts in a Google ad, continues through an RCS message, or ends in a post-purchase email.
