June 16, 2026
Glia’s New AI Takes On Outreach Banks Can’t Do by Hand
Community banks and credit unions can now offload the outbound calls and texts they have never had the staff to make by hand, after Glia launched Glia AI Outreach, an automated voice and SMS tool that reaches customers about events like CD renewals, loan payments and new account options.
According to Glia, as many as 80% of outbound calls go unanswered or end up in voicemail, so the manual approach burns frontline hours for a low return. Justin DiPietro, Glia’s Chief Strategy Officer and Co-Founder, said teams are stretched thin, and that predictive dialers do not fix the problem because they eat staff capacity while returning weak contact rates.
Repetitive Calling? Gone
The outreach Glia AI Outreach takes on is the repetitive, list-based calling that rarely gets done at smaller institutions. The company said its AI agents can start outbound conversations on their own, answer common questions in real time, handle objections, and pass qualified leads to a human representative with the full conversation history attached.
DiPietro detailed three jobs the agents handle. To help with deposit retention, the tool works through lists of customers with CD and share certificate maturities coming up, calling each one to explain renewal options before they move funds elsewhere — work Glia said institutions often lack the staff to cover.
For deposit growth, it contacts indirect loan borrowers about deposit products and primary accounts, replacing the cold calls staff rarely have time to make and letting them focus on customers who show real intent. For payment outreach, it reminds customers about loan or credit card payments before or after a due date and offers self-service fixes such as internal transfers, which Glia said helps reduce delinquency and late-stage collections costs.
The company, which has studied how heavily banking contact centres now lean on AI, said the aim is to let care teams capture these outbound opportunities while keeping agents free for the personal guidance.
Built Specifically for Banking
Glia said it built Glia AI Outreach for the compliance and trust demands of banking instead of adapting a generic tool. The product runs on Glia’s agentic framework, which the firm calls a Banking AI Operating System that ties institutional knowledge to its AI agents across automated and human contact.
The tool also carries Glia’s existing safeguards, including a contractual guarantee against AI hallucinations and prompt injections. It extends a run of banking-focused releases from Glia, which already serves community banks and credit unions through tie-ups such as its integration with core provider COCC.
DiPietro said community banks and credit unions already hold the advantage customers want most — trusted relationships — but need a way to scale that trust as expectations keep rising against megabanks and fintechs.
The launch focuses mainly on the US community-banking and credit-union market — the use cases, from CD renewals to share certificates and credit union “members,” are all North American banking terms.
