July 03, 2026
MoEngage and Boldest Target Telecom Churn with AI
Customer engagement platform MoEngage and Boldest, an AI marketing agency owned by telecom services firm Prodapt, have partnered to bring AI-led marketing to telecom operators. The tie-up tackles three problems that cost carriers real revenue: scattered customer data, high churn from slow intervention, and long delays in launching personalised campaigns.
MoEngage runs a customer engagement platform that more than 1,200 consumer brands use to study customer behaviour and send personalised messages across mobile, email, SMS, web, and in-app channels. Its clients include Deutsche Telekom, Samsung, and Domino’s. Raviteja Dodda, the co-founder and chief executive, now calls the platform agentic, and the company recently bought the personalisation firm Aampe to add one-to-one decisioning.
Boldest is a newer name. Prodapt, a telecom-focused technology services firm, launched it in September 2025 as an AI-native marketing agency. Boldest runs its Cognitive Marketing method through two products, PathIQ and Pathsuite, which pair behavioural science with automated engagement. Prodapt already serves large carriers such as Verizon, Vodafone, and BT, so Boldest arrives with a route into the telecom market.
Inside the Closed Loop
Under the partnership, MoEngage supplies the engagement technology and Boldest handles implementation and day-to-day campaign management. The Aampe acquisition puts marketer workflow agents and individual user decisioning agents inside one system, which MoEngage says unlocks true one-to-one personalisation at scale. Together the two offerings create a closed loop where AI runs personalised engagement across the full customer journey, from the first onboarding message to renewal. MoEngage and Boldest describe the result as a hands-off route for large telcos to reduce churn, grow faster, and give subscribers a richer experience.
“Telecom operators have some of the richest customer data of any industry, yet fragmentation, slow decisioning, and reactive engagement models are costing them real revenue,” said Sanjay Kupae, Vice President of Partnerships, MoEngage. “Our partnership with Boldest gives Telcos a way to rapidly adopt AI, Decisioning and Cross-channel engagement to maximise the value of every subscriber, while providing them the richest experience.”
Data-Rich, Retention-Poor
Telecom carriers hold vast amounts of subscriber data, yet many still struggle to use it well. Data lives across separate systems, so marketers cannot always see a full account of each customer. When a subscriber starts to drift, teams often notice too late to keep them. Campaigns that should feel personal instead go out as generic broadcasts.
MoEngage has argued this point before. In its email benchmarks research, the company found that non-personalised, broadcast emails add little value across every industry sector, and that marketers who segment and personalise see stronger results.
The telecom sector already treats customer experience as a growth engine rather than a cost. Carriers such as e& have rebuilt their operations around AI and retail design as they move from telecom operator to technology company. Churn remains the number the industry watches most closely, and vendors keep releasing new tools built to keep customers from leaving.
The MoEngage and Boldest partnership enters that market with a promise of speed. Rather than asking telecom teams to build personalisation logic themselves, the two companies offer a ready system that reads intent, decides the next best action, and runs the campaign across channels without heavy manual work.
