Personetics is set to transform the financial landscape by introducing its innovative approach to cognitive banking. With a focus on AI-driven capabilities, the company aims to enhance customer loyalty and increase sales, fundamentally changing how financial institutions connect with their clients while promoting financial wellness.
As banking evolves, customer expectations are shifting toward personalised and meaningful experiences. Personetics is stepping up to meet these demands, leveraging advanced technology to help customers make informed financial decisions and achieve their financial goals.
At the heart of this initiative are enhancements to Personetics’ platform, which include Connected Marketing Systems. By integrating with marketing data and systems, financial institutions can now deliver real-time, personalised offers tailored to individual customer needs. This shift away from traditional segment-based marketing allows banks to provide timely financial insights and proactive offers, such as suggesting home equity lines of credit to customers who have recently increased home improvement spending.
Fueling financial evolution
With the rise of Open Banking, Personetics is also expanding its capabilities to help banks foster account connectivity and monetise external funds. This involves a detailed analysis of customers’ external financial activities, addressing key challenges such as motivating customers to link their accounts, enriching data for a comprehensive financial view, and finding ways to monetise that data effectively.
To spearhead its AI innovations, Personetics has established Personetics Labs, a dedicated centre for developing next-generation AI capabilities. This innovation hub will focus on enhancing data enrichment models and boosting banker productivity through close collaboration with clients, ensuring that the latest AI applications meet the evolving needs of the banking sector.
Supporting this shift, a recent independent global consumer banking survey sponsored by Personetics revealed that over 70% of consumers desire timely, contextual advice from their banks. Furthermore, a staggering 84% indicated they would consider switching banks for access to these personalised services.