Tag: Customer Experience

Retail Therapy or Retail Values? Shoppers Are Choosing Sides   

More than one in three U.S. consumers (35%) say they expect to spend more on holiday gifts in 2025 compared to last year, even as nearly half (49%) admit they want to spend as little as possible. This conflicting mindset...

Cognizant and Salesforce Just Reimagined the AI Workforce

Cognizant has expanded its partnership with Salesforce by introducing a portfolio of AI-powered customer experience and operational transformation services, purpose-built for Salesforce’s Agentforce platform. This collaboration aims to help organisations transition rapidly to a workforce that integrates human expertise with...

Brand Who? 72% of Shoppers Can’t Spot the Difference Between Store Brands and Big Names

As many as 84% of consumers say store brands are just as good, or better, than national brands. But here’s the kicker: 72% of them couldn’t even tell which was which in a side-by-side test.That’s one of the standout insights...

Your Customers Want Personalisation. Why Don’t You?

Despite overwhelming evidence that personalisation drives stronger results, many businesses are still relying on outdated, blanket-style discounts. New research from Harvard Business Review, in collaboration with Talon.One, shows that only 56% of companies currently offer personalised promotions or discounts.That means...

Perception Is Profit: Forrester’s Total Experience Score Reveals All

New research from Forrester reveals that when companies align their brand promise with actual customer experience, they can unlock up to 3.5x more revenue growth. Yet, many brands are missing this opportunity. Forrester’s 2025 Global Total Experience Score Rankings show...

8×8 Targets Rising Digital Fraud with Fast-Deploy OTP Solution

As global cyberattacks spike by 44% year-over-year, the security conversation has shifted from the IT backroom to the frontline of customer experience. Nowhere is this more critical than in industries like healthcare and education, which have seen cyberattack rates skyrocket...

This Week in CX: Late Payments, Lousy Loyalty, and CX Gold

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news.This week, we’ve explored the bold, the surprising, and the overdue in customer experience – from Wizz Air’s “pay to stay behind” strategy and the UK’s instant payment...

Over 50% of Customers Want AI to Talk for Them, Says Gartner

By 2028, customer service will look drastically different, and the shift is already underway. According to a recent Gartner survey, 51% of customers say they’d be happy to let a GenAI assistant handle support interactions on their behalf. That’s not...

Genesys Brings Intelligent Autonomy to Customer Experience

As businesses look to unlock new frontiers in customer engagement, Genesys has unveiled Genesys Cloud AI Studio and its first feature, AI Guides, a combination built to transform how brands deliver intelligent, personalised service at scale.With 80% of business leaders...

Only 10 Brands Got CX Right in 2025. Is Yours One of Them?

Customer experience continues its global slide, and the numbers are impossible to ignore. According to Forrester’s 2025 Customer Experience Index (CX Index), just 10 brands worldwide—less than 5%—earned “elite” status this year, maintaining top-tier rankings in how customers perceive their...