Blueshift has introduced Customer AI Agents to help marketing teams scale personalization efforts exponentially. These AI-powered agents enable brands to conduct ten times more personalisation experiments by automating decision-making. As the latest addition to Blueshift’s Customer AI Suite—joining Predictive AI, Recommendations, and AI Assistants for content personalisation—Customer AI Agents aim to remove the barriers to large-scale, cross-channel personalisation.
“By combining state-of-the-art predictive recommendations and generative AI, Customer AI Agents empower brands to move beyond static campaigns and deliver on the promise of scaling 1:1 personalization to millions while meaningfully improving down funnel metrics. Marketing teams can finally get their precious time back to focus on strategic activities and delegate daily tasks to agents without sacrificing brand value or growth,” added Manyam Mallela, chief AI officer and co-founder at Blueshift.
A recent Blueshift study revealed that 74% of marketing leaders struggle to execute personalization at scale across multiple channels. Customer AI Agents tackle this challenge by automatically generating and testing personalized message variations, leveraging customer data and predictive AI.
By streamlining experimentation with an intuitive approval workflow, these agents allow for human oversight while eliminating the manual effort required to create, manage, and analyze multiple tests. The ultimate goal is to drive better customer engagement and boost conversion rates through purchases, subscriptions, or other key outcomes.
Boosting efficiency and conversion
Using advanced Large Language Models (LLMs) and statistical analysis, Blueshift’s Customer AI Agents continuously generate, test, and refine content variations.
Campaign Optimizer enhances marketing efficiency with AI-powered tools. It automates the creation of subject line and preheader text while ensuring brand consistency and alignment with campaign objectives. Using Liquid Variables, it delivers hyper-personalised content on customer interactions and predictive insights. Real-time performance monitoring enables dynamic campaign adjustments and maximises engagement. Comprehensive reporting provides visibility into test outcomes, lift measurements, and overall campaign impact.
With Campaign Optimizer and future AI-powered marketing agents in development, Blueshift oversees AI-first marketing automation. By enabling brands to effortlessly iterate and refine their strategies, these innovations ensure companies can stay ahead in an increasingly competitive digital landscape.