Papa John’s is teaming up with Google Cloud to take its customer experience to the next level. The pizza chain will use artificial intelligence to anticipate cravings, smooth out support, and get pizzas to doorsteps faster.
The expanded multi-year partnership, announced today, will put Google Cloud’s AI and machine learning tools to work across the ordering and delivery journey. A newly formed internal innovation team at Papa Johns, dubbed PJX, will lead the charge. Their focus will be making the experience of ordering pizza more personalised, more efficient, and more intuitive, whether customers are online, on the app, or in store.
By drawing on customer data and predictive models, Papa Johns plans to suggest orders before people even think about placing them. Using tools like BigQuery, Vertex AI, and Gemini, the chain aims to anticipate needs tied to personal habits and upcoming events, such as birthdays or big games. Website and app interfaces will adapt in real-time based on individual behaviour, serving up tailored discounts, ads, and loyalty perks.
Papa Johns is also investing in AI to reshape customer interactions. A chatbot powered by Google Cloud will handle basic enquiries and support, while voice ordering through the app is expected to enhance convenience. Behind the scenes, restaurant operations will get an overhaul as the company moves to a new point-of-sale system hosted on Google Cloud, paving the way for automated dispatching and route optimisation.
The company expects the partnership to drive more frequent and higher-value orders, reduce customer service costs, and boost satisfaction.