Freshworks has announced the launch of an updated global partner program aimed at resellers and service delivery partners. The new program is designed to be easy to adopt and scale, offering partners the tools and support needed to drive customer value and make an immediate impact.
“Our new program makes it easier than ever for partners to do business with Freshworks and grow new revenue streams. Whether they choose to resell our customer and employee experience software or provide value-added professional services, we offer flexible monetization options that eliminate complexity—leading to faster time to value and higher deal conversion rates,” said Laura Padilla, senior vice president of channels and Alliances at Freshworks. “Partners who choose Freshworks over outdated, outsized solutions will realize a return on investment in days not years.”
The revamped program now includes over 500 transacting partners, including major global players like Climb, Gorilla Services, SHI International, Unisys, and Xcession. These resellers are crucial in helping Freshworks expand its presence in partner-driven markets across Asia and Latin America while increasing market penetration in key growth areas such as North America and Europe.
Partners bring expertise in various industries, including banking, healthcare, financial services, retail, and the public sector, helping businesses enhance customer and employee experiences.
Key features
Partners can select the best business model for them, from one-time commissions as sales consultants to ongoing revenue opportunities as authorized or premier resellers or service providers.
In addition, system integrators and solution providers now have access to a new program that provides training, certifications, and direct collaboration with Freshworks’ sales teams, with leads shared directly with them.
Freshworks’s people-first approach also enables partners to manage the entire customer lifecycle with specialized enablement resources, certifications, and direct access to experts. Premier resellers also gain recurring margins on every sale, full control over billing and renewals, and stronger customer relationships.
Partners will benefit from increased regional sales support, marketing development funds, and internal alignment.
Moreover, the Freshworks Professional Services team will offer essential technical enablement, onboarding training, and opportunities for partner service delivery across various markets and business segments, backed by a revamped sponsorship model to ensure partner success.