UK faces green skills gap as demand for sustainability roles grows
According to Indeed, more than a quarter of UK employers are struggling to fill sustainability roles due to skills shortages. Nearly half of jobseekers cite a lack of qualifications or experience, while many feel employers overlook transferable skills. Younger workers show strong interest in green careers, with 42% of 25–34-year-olds open to retraining.
However, fewer young adults are willing to take a pay cut for such roles in 2025 compared to last year. Despite setbacks, 44% of workers value environmental impact in their jobs, and experts stress the need for training and support to meet net-zero targets.
Vivo’s “Toxic Relationship” campaign tackles smartphone addiction and mental health
Vivo, Brazil’s top telecom company, has launched “Toxic Relationship,” a powerful campaign spotlighting smartphone addiction and its impact on mental health. Partnering with Africa Creative and using Olivia Rodrigo’s “jealousy, jealousy,” the campaign portrays how excessive screen time, especially among Gen Z, fuels anxiety and dependence on social media validation.
Drawing from alarming 2024 mental health data, Vivo urges healthier digital habits. The initiative encourages users to set boundaries with technology through emotive storytelling and music, positioning Vivo as a proactive voice in promoting conscious digital use and fostering dialogue around emotional well-being in a hyperconnected world.
Marketplaces overtake brand sites and search in product discovery shift
A new study from ChannelEngine and Sapio Research reveals that 63% of consumers prefer buying through online marketplaces over brand-owned websites, and 47% now begin their product search on marketplaces rather than search engines. With shoppers browsing two to three marketplaces before purchasing—and some doing so purely for entertainment—brands must adopt multichannel strategies to stay relevant.
The research also found that 56% of consumers make unplanned purchases on marketplaces, with 13% doing so frequently. As marketplaces become central to discovery and impulse buying, being present on platforms beyond Amazon is essential for growth.