Most companies want to use AI to power smarter customer experiences, but they’re still stuck on step one: getting their data in order. Amperity thinks it has the fix.
The Seattle-based customer data firm has launched what it calls the first Identity Resolution Agent, a tool designed to help brands quickly clean up and connect fragmented customer data. Instead of waiting months to build a reliable data foundation, Amperity says brands can now do it in hours.
A recent MIT Technology Review Insights study reveals that 78% of global companies admit they aren’t ready to roll out AI tools like LLMs or agents, mainly because they haven’t organised their data.
Amperity’s tool aims to fix this with a patented machine learning and automation that ingests raw data, stitches customer identities together across systems, and presents the results in a transparent interface that doesn’t require a PhD in data science to understand.
“AI is only as good as the data that fuels it,” said Tony Owens, CEO of Amperity. “Our new agent gives data teams the power to rapidly transform fragmented customer records into a single source of truth. It turns structured, unstructured, and synthetic data into a strategic asset, accelerating the path to real business outcomes from AI.”
Early adopters are seeing results
One early adopter — a major retailer — reportedly uncovered 3.5 million unreachable customer emails, and the Seattle Seahawks used the tool to better understand and engage with fans.
“Amperity helped us uncover fans we couldn’t reach before,” said Victor Nguyen, director of analytics and engineering at the Seahawks. “With accurate fan identities, we’re now engaging them intentionally and meaningfully.”
Beyond marketing, Amperity claims the tool is a foundation for any brand that wants to get ROI from AI. Without clean identity data, initiatives like personalisation, recommendation engines, or customer-facing agents could turn out creepy.